— Culture
Culture
STARUP's culture, philosophy, and guiding principles.
How we move, what we choose, and what we leave behind.
01
— Philosophy
Our philosophy
The STARUP Philosophy defines where we are headed, what we want to do, who we want to be, and what value we want to provide.
We see AI not as a mere efficiency tool, but as the infrastructure for transforming industrial decision-making. We organize the data lying dormant in the field into a form AI can use, and build a decision-making OS for each industry.
When leadership and members are unsure, we use it as the axis for our daily decisions: what to prioritize, which customer challenges to tackle, and how to evolve which products.
We believe products, AI development, and how we engage with customers are all outputs of company culture. That is why we invest not only in technology, but also in our philosophy, guiding principles, and organizational culture.
02
— Values
Four guiding principles
01
Take ownership
Treat the growth of customers, products, the business, and the company as your own, and drive things forward to the finish through implementation, not commentary. The mindset of moving things yourself rather than leaving them to someone else.
02
Don't be jaded
Think about how to make things happen rather than why they can't, and engage honestly with the voices of customers, the field, teammates, and outsiders. Honestly giving it a try gets you closer to the answer than cynicism.
03
Cherish excitement and the field
Move between excitement and a deep understanding of the field to turn it into value customers can truly use. Hold both cutting-edge curiosity and grounded, down-to-earth implementation.
04
Two heads are better than one
Be mindful of pooling the team's wisdom to reach the best answer. Maximize the team's output, not just any one person's peak.
03
— Work Style
How we work
01
Each person has broad discretion and is directly involved in decisions. Approval flows are kept to a minimum, and good ideas are acted on immediately.
02
Insights gained from being on-site flow directly back into the product and platform. A seamless loop between the field and development.
03
Based at an office near the Kyoto Imperial Palace, with flexible remote work. We value the balance between focus and collaboration.
